PRI Trainings & Workshops
Specialized Training Courses
1. Merchandizing Excellence
Course Overview
- Merchandising techniques
- Effective shelf place management
- Creative use of merchandising material
- Higher sales through effective merchandising
Target Participants:
Merchandising Supervisors & Merchandisers GT/ MT
2. Customer Relationship
Course Overview
- Attributes of a good salesman
- Undesirable behaviour of a salesman
- Selling Vs. Partnering
- Foundation of a successful relationship
- From meeting to exceeding retailer’s needs
- From satisfying to surprising retailer
Target Participants:
All AM’s & Supervisors GT
3. Essential Territory and Outlet Management
Course Overview
- Territory Management
- Distribution objectives and strategy
- Sales and distributor team management
- Channels and shopper understanding
Target Participants:
All AM’s and Senior Supervisors GT/ MT
4. Basic Call Procedure
Course Overview
- A structured approach in making a phone call
- Selling process and selling tools
- Steps of a sales call- Meeting daily targets
Target Participants:
All AM’s and Senior Supervisors GT/ MT and Sales Force
5. Field Coaching
Course Overview
- The principles and objectives of the field coach
- The ABCD field coaching procedure
- Dos and don’ts in field coaching
- The field coach and the senior field coach
Target Participants:
All new AM’s and Senior Supervisors
6. Customer & Category Development Programme
Course Overview
- Eight step approach to customer business planning
- Situation analysis/ assessment
- Objectives, Strategies, Tactics, Action Plans
- Compliance and implementation
Target Participants:
Key Accounts/ category AM’s and Managers
7. Essential category Management
Course Overview
- The principles of category management
- Selling process and selling tools
- Steps of a sales call
- Meeting daily targets
Target Participants:
All AM’s and Senior Supervisors GT/ MT and Sales Force